Services

Engaging groups of 4-8 participants in structured discussions to explore opinions, perceptions, and attitudes towards products, services, or brands. Conduct "conflict groups" with the intention to understand divergent perspectives and dig-sites for possible resolution among differing mindsets

Facilitating asynchronous online spaces where participants can privately share thoughts, ideas, and experiences with the moderator over a period of time, allowing for in-depth exploration. This format is conducive to creative projective activities to elicit thoughtful and deeper perspectives, beyond surface-level responses. In addition, we can pinpoint specific posts in advance for group discussion that will foster conversations yet help to prevent group bias (and protect privacy) across the rest of the discussion

Evaluating the usability and user experience of products or services through a methodical series of qualitative feedback sessions. This research can be iterative in nature, engaging smaller sample sets -- across multiple sessions/phases of research over time --as a design is incrementally improved

Gathering longitudinal data by having participants record their thoughts, experiences, and behaviors over an extended period, offering insights into evolving trends and patterns. For a more disruptive approach, we can consider eye-opening inundation or deprivation exercises to undercover people's underlying needs and emotions

Conducting one-on-one interviews or "spotlight" interviews (2-3 people with existing relationships, especially friends or family members) to delve deeply into their personal experiences, preferences, and behaviors, offering rich qualitative insights

Immersing ourselves in consumers' natural environments to observe behaviors, interactions, and decision-making processes firsthand, providing valuable contextual insights. Specializing with in-home research for a first-hand immersion into consumers' actual lives, including their home and family dynamics

Assessing the viability and appeal of new product concepts or ideas through qualitative exploration of consumer perceptions and feedback

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Additional qualitative research that is popular to consider with concept testing is an evaluation of Reasons to Believe (RTBs), followed by a collaborative team workshop to write relevant positioning statements. At that stage, we can test positionings to assess which specific terrains yield to be productive ways-in to serve the target audience before the team develops full concepts